For all of 2024, I ran a quiet experiment with Chief Design Officer School. I wanted to see what would happen if I took 5 years of content running live cohorts, turned it into a stand alone product, and see how it performed without doing any direct marketing or promotion.
One goal was to great an additional revenue stream that didn’t require my full time attention.
A second goal was to baseline things like conversion and engagement while intentionally not sharing all the good stuff that’s inside.
- The site gets ~2.7k visits/mo.
- 230 people signed up.
- I made $98k in gross revenue.
- Operational costs are lean, so it’s mostly profit.
The content is good, the lessons are meaningful, and my students are bringing in a whole new energy to their work.
- 1000s of course lessons were taken.
- I hosted 68 live events.
- I shared 74 daily audio tips.
- I had 43 quarterly 1:1 coaching sessions.
- And countless DMs.
For 2025, I’m looking for a partner. Someone who is an expert at marketing/growth/creative direction, loves doing it, and wants to be a co-founder. Not an employee, not a freelancer, not a side hustle. You want to build a company and do it with me.
If this is you, I want to talk to you.
